La Lucente joins the #distantimavicini campaign and updates its logo

La Lucente has decided to convey the important message #distantimavicini and thus has spread its appropriately revisited logo on its web and social channels: the sun's rays and the letters of the logo appear spaced apart.

Some big brands did it first, such as McDondald's, Audi and Coca Cola, who modified their logo by graphically distancing some key elements.

"At a time when the need to stay away remains fundamental" declares Gaia Lombardo Pijola, Marketing Specialist of La Lucente SpA "our company also wants to send a message, in the wake of the most important multinationals: stay away to stay united."